LEO - Link Everything Online
What if people bought cars like they buy computers?
General Motors doesn't have a "help line" for people who don't
know how to drive, because people don't buy cars like they buy
computers - but imagine if they did...
- Helpline:
- "General Motors Helpline, how can I help you?"
- Customer:
- "I got in my car and closed the door, and nothing
happened!"
- Helpline:
- "Did you put the key in the ignition and turn it?"
- Customer:
- "What's an ignition?"
- Helpline:
- "It's a starter motor that draws current from your
battery and turns over the engine."
- Customer:
- "Ignition? Motor? Battery? Engine? How come I have
to know all of these technical terms just to use
my car?"
- Helpline:
- "General Motors Helpline, how can I help you?"
- Customer:
- "My car ran fine for a week, and now it won't go
anywhere!"
- Helpline:
- "Is the gas tank empty?"
- Customer:
- "Huh? How do I know?"
- Helpline:
- "There's a little gauge on the front panel, with
a needle, and markings from 'E' to 'F'. Where
is the needle pointing?"
- Customer:
- "I see an 'E' but no 'F'."
- Helpline:
- "You see the 'E' and just to the right is the 'F'."
- Customer:
- "No, just to the right of the first 'E' is a 'V'."
- Helpline:
- "A 'V'?!?"
- Customer:
- "Yeah, there's a 'C', an 'H', the first 'E', then
a 'V', followed by 'R', 'O', 'L' ..."
- Helpline:
- "No, no, no sir! That's the front of the car.
When you sit behind the steering wheel, that's
the panel I'm talking about."
- Customer:
- "That steering wheel thingy -- Is that the round
thing that honks the horn?"
- Helpline:
- "Yes, among other things."
- Customer:
- "The needle's pointing to 'E'. What does that mean?"
- Helpline:
- "It means that you have to visit a gasoline vendor
and purchase some more gasoline. You can install
it yourself, or pay the vendor to install it for
you."
- Customer:
- "What? I paid $12,000 for this car! Now you tell
me that I have to keep buying more components?
I want a car that comes with everything built in!"
- Helpline:
- "General Motors Helpline, how can I help you?"
- Customer:
- "Your cars suck!"
- Helpline:
- "What's wrong?"
- Customer:
- "It crashed, that's what went wrong!"
- Helpline:
- "What were you doing?"
- Customer:
- "I wanted to go faster, so I pushed the
accelerator pedal all the way to the floor.
It worked for a while, and then it crashed
-- and now it won't even start up!"
- Helpline:
- "I'm sorry, sir, but it's your responsibility
if you misuse the product."
- Customer:
- "Misuse it? I was just following this damned
manual of yours. It said to make the car
go to put the transmission in 'D' and press
the accelerator pedal. That's exactly what
I did -- now the damn thing's crashed."
- Helpline:
- "Did you read the entire operator's manual
before operating the car sir?"
- Customer:
- "What? Of course I did! I told you I did
EVERYTHING the manual said and it didn't
work!"
- Helpline:
- "Didn't you attempt to slow down so you
wouldn't crash?"
- Customer:
- "How do you do THAT?"
- Helpline:
- "You said you read the entire manual, sir.
It's on page 14. The pedal next to the
accelerator."
- Customer:
- "Well, I don't have all day to sit around and
read this manual you know."
- Helpline:
- "Of course not. What do you expect us to do
about it?"
- Customer:
- "I want you to send me one of the latest
versions that goes fast and won't crash anymore!"
- Helpline:
- "General Motors Helpline, how can I help you?"
- Customer:
- "Hi! I just bought my first car, and I chose
your car because it has automatic transmission,
cruise control, power steering, power brakes,
and power door locks."
- Helpline:
- "Thanks for buying our car. How can I help you?"
- Customer:
- "How do I work it?"
- Helpline:
- "Do you know how to drive?"
- Customer:
- "Do I know how to what?"
- Helpline:
- "Do you know how to DRIVE?"
- Customer:
- "I'm not a technical person! I just want to go
places in my car!"
Sent in by:
Stefan
Dalibor - dalibor@immd3.informatik.uni-erlangen.de
Anke Weinberger, 1995-09-15